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Opening Film

The Tapestry

Fundraising & Ethos
Length: ~3 minutes

We open the evening with a reminder of what we’re here for and who we’re here for. This ~2.5 minute opener introduces the visual metaphor of a tapestry. Each subsequent film throughout the night will carry elements of this imagery, allowing the entire event to feel cohesive and connected - each element working together to tell the interwoven story that God has crafted through Connie Maxwell.

We continue to cut back to the voices and faces as they ponder these big ideas: God is uniquely weaving generations of transformed lives together.

The film concludes where it began, only now - the quilt is complete. The story has become more beautiful as a whole than the sum of its parts.

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Opening Film
We tell three spotlight stories connecting past and present “threads”. These stories help the audience create a richer idea of Connie’s work with children.
Length: 3 minutes
Alumni/Donor Story: Jimmy Truett
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We share the story of Jimmy - an alumni of Connie Maxwell. His story gives a glimpse into Connie Maxwell’s history and growth through the years.
Donor: Rosemary Keller
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We share Rosemary’s story - a longtime donor whose giving has shaped campus life. Edit this description for each proposal.
Volunteer/Artist Story: Rick Giotti
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We share Rick’s story - a volunteer artist whose work brings the campaign’s visual world to life. Edit this description for each proposal.
Dailies
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Short behind-the-scenes clips shared throughout production. Edit this description for each proposal.
Creative Reference: Film Name Goes Here
Creative reference

“A Decade of Dreams”

Campaign Anthem
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Length: 10 minutes

How do you encompass, distill, and gather all that God has done through the Decades of Dreams campaign in a single film?
You can’t!

What we can do is trace the threads of God’s work in the last decade (and more broadly the last 100 years) and how it has led to this moment by telling several small stories that build to the larger whole.

In Decade of Dreams, we revisit our documentary subjects, talk to current and past kids at Connie, and speak with staff, volunteers, and donors. As we share these stories, we return to the visuals of threads to show the larger picture of how God has woven all of these people and all of these stories together to do something completely new at Connie Maxwell.

By the end of the film, all the strings lead us to the groundbreaking at the actual site of the new facility, possibly even transitioning into the future with 3D models of the building composited into aerial and gimbal shots we film on campus. We hear from architects and mental health professionals to introduce the new Healing Center facility plans and the therapy-trained environment for children.

We’ll also broaden the scope to showcase how every element of change across Connie Maxwell’s campus contributes to a simple and singular purpose - to enable a child to dream more for what God has for their life.

The film will build to a call-to-action, highlighting that it is imperative to be a part of this vision and by doing so, donors themselves are becoming a part of the larger story God is weaving together - a thread in his tapestry.

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Narrative Film

In this cinematic narrative film, we tell the story of a life born of a dream, in four parts...
Title: “Dream with Me”
Length: 15-25 minutes

The Boy

We watch as a baby boy is put up for adoption. He’s welcomed into a new home and a new life. It’s an ideal childhood wrapped in the warm embrace of parents who love him.

We watch this baby become a boy. This boy is the audience’s guide into the story, yet we never hear his name - we simply see life from his perspective. As a boy he plays with marbles, which become a visual metaphor for the crashing, breaking, and deflecting complexities of the human experience.

We watch him grow and follow along through an experience we all have: his moment of calling. He catches a ‘Dream’ for what he wants to do with his life.

At this young age, his parents reveal to him that he was adopted. He seemingly thinks little of it.

Part Two Title

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Part Three Title

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Part Four Title

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Sidecar Projects

This is a list of projects that we can collaborate on throughout the year, as Decades of Dreams progresses.

These are assets that we believe will be helpful for Connie’s website, social channels, as well as communicating back to those that have already supported the journey.

Photo Library
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We capture stills alongside our film shoots of life at Connie Maxwell, with the goal of building a photo library for use in print, email campaigns, and social media. 1,000+ Deliverables.
$1,000
Building Updates
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Quarterly film updates documenting progress on campus. Edit this description and price for each proposal.
$—
Web Loops
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Ambient looping films for the website’s key pages. Edit this description and price for each proposal.
$—
Christmas Commercial
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A seasonal commercial for the 2026 Christmas campaign. Edit this description and price for each proposal.
$—
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Although each deliverable serves the event night, it’s important to remember they are evergreen. We’re creating films that are specifically powerful for an evening, and equally effective in the next decade to come.
· Evergreen Content
DELIVERABLES
What’s included in this package:

“The Tapestry” Opener Film (2.5min)

3x Documentary Stories
— Jimmy Truitt Story (3-5min)
— Rosemary Keller Story (3-5min)
— Rick Giotti Story (3-5min)

“A Decade of Dreams” Campaign Capstone Film (10min)

“Dream With Me” Short Film (15-25min)

Sidecar Deliverables:
— Photo Library
— 3x Building Updates
— Web Loops
— 2026 Christmas Commercial
BUDGET
At this price point, you’re getting the full Cedar Creative experience. We’ll work hand-in-hand to develop each film concept to its fullest potential. We’ll film in Birmingham and in Greenwood, traveling our A-team crew to South Carolina to bring each piece the full-polish. We’ll hire additional crew outside our own to assist in bringing the lighting and cinematography to the highest level.

This is an all-in quote that includes travel, lodging, pre-production, crew, production, and post-production to complete each part of the project.
TIMELINE
It’s an ambitious project and would need to begin pre-production as soon as possible.

We’ll bring a production calendar to our next conversation that works backward from the event night.

Creative References

Hope Heals reference
Hope Heals
Our friends at Hope Heals work with the disability community to create sacred spaces of belonging where no one feels alone. This film marked the 15 year anniversary of Katherine’s stroke and celebrated all that’s happened in her second chance life.
Shades Mountain reference
Shades Mountain Baptist Church
A reference film showing the tone and pacing we’re drawn to for this campaign — warm, human, and rooted in real stories told simply.
Shades Mountain reference
Shades Mountain Baptist Church
A reference film showing the tone and pacing we’re drawn to for this campaign — warm, human, and rooted in real stories told simply.
Shades Mountain reference
Shades Mountain Baptist Church
A reference film showing the tone and pacing we’re drawn to for this campaign — warm, human, and rooted in real stories told simply.
Cedar Creative
This campaign is one of the most exciting adventures Cedar has hoped to go on. We look forward to continuing conversations around making the For the Dreams of Children campaign a calling card for childcare agencies everywhere. The vision of Connie Maxwell is BIG, but hey - we’re all dreamers here.
The Cedar Team