2024
For the Dreams of Children | Connie Maxwell
This six-part videos series was created to not only capture stories from Connie Maxwell’s past, but to weave a narrative of faith and resilience across centuries. The series started with a simple, but powerful vision: to tell the stories of how Connie Maxwell has been caring for the dreams of children. With the For The Dreams of Children campaign, we strove to show how every child who comes to Connie Maxwell will find a home to dream freely, trust fully, and grow courageously.
Cedar partnered with Connie Maxwell to aid in completing a successful $25 million capital campaign to further their vision for innovative child care.
Flowers and Dreams
Dreams are like flowers - they need to be planted, nurtured, and patiently cared for to thrive. Cedar talked with several of the kids at Connie Maxwell to learn more about their dreams and what makes Connie Maxwell a special place.
Documentary Spotlights
Three unique stories of Connie Maxwell’s impact on the futures of children in South Carolina.
II. Sown Seeds | Katie & James
III. Legacy | The Faulkenberry’s
IV. A Life Invested | Rhetta Jones
V. Campaign Anthem
This film served as the centerpiece of the For The Dreams of Children campaign - recreating historic events from Connie Maxwell’s founding in the early 1900’s, journeying across campus, and delving into Danny Nicholson’s (president) personal connection to Connie Maxwell.
It’s a journey from the moment Connie Maxwell began all the way to it’s groundbreaking vision for the future of child care & health in the United States.
VI. Dream On
Without the care and love of people, children’s dreams - stay dreams.
Cedar took the themes of Connie Maxwell’s campaign and shaped them into our favorite kind of thing: a short film. We asked the question: what happens if children aren’t given the necessary support and care required to bring their dreams into reality?
BEHIND THE SCENES
The Results
These films played a critical role in a successful $25 million capital campaign.
At Cedar, we specialize in solving problems with story. We’ve helped dozens of organizations like Connie Maxwell increase awareness and gather resources for their mission.
If you or someone you know have a story needing communicating - let’s talk!