2024

Alpha Metallurgical Resources | Campaign

Alpha Metallurgical Resources, a Tennessee-based met coal company, came to us to create a piece highlighting their significant operations across the Southeast. What followed were shoots spanning several states, cities, and elevations. We filmed both surface mines and underground mines, where we had the opportunity to collaborate with some of the hardest working men and women in America. On top of that, we journeyed to recovered mine sites to showcase Alpha’s environmental policy in action. An enormous amount of planning, shooting, and post-production culminated in a ‘Brand Anthem’ film that speaks to the heart and soul of the mining experience. We also produced several ‘spotlight’ videos focusing on distinct aspects of the company, as well as hundreds of photos for web and print use.