Apply Boldly pushes the boundaries for college recruitment videos. This whimsical journey takes us through Samford’s beautiful campus and peaks into the future of potential every student has when applying themselves’ boldly to all that they do!
We wanted to create something different.
So, we started with a creative idea: what if you couldn’t quite apply to the place you wanted to? What followed was a fast-paced piece filled with creative storytelling, creative transitions, and playful moments. And for one poor Samford student, a lot of running.
Like, a LOT of running.
In addition to the flagship recruitment film, we created a series of social media sketches highlighting Samford’s new 165,000-square-foot Recreation Center. These short-form pieces showcased the facility’s indoor track, e-sports center, dance studios, coffeehouse, and other amenities in an engaging and shareable format.
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Behind the scenes
A bold recruitment film, plus social pieces that gave Samford a fresh way to show off campus and its new rec center.
The ResultsBy featuring real students, we were able to capitalize on the closed-loop social ecosystem of a college campus. The result? These videos were massively shared on social media.
View other projects
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Penske challenged us to tell the human stories behind the businesses they serve every day. While logistics and transportation are often viewed through a technical lens, Penske wanted to highlight the dust-filled relationships and expertise drive their partnerships.
Created for a Purpose | 20th Anniversary Film
Created for a Purpose trusted us with a unique task: Filming a narrative short film in two days at an active elementary & middle school girl's summer camp.
Crossgates Family Fitness
Crossgates Family Fitness wanted to communicate that there is more to their facility that gym equipment…Their mission is to create a place where families can pursue health and build relationships as they belonging together.
Signarama 40th Anniversary Documentary
To celebrate 40 years of Signarama, we were asked to simply, “tell the story.” The challenge was finding the most meaningful story within an industry where the product itself can often be overlooked, so we leaned into that with a curiosity about how some people could be so passionate about signage.
Mississippi Baptist Children's Village | "To Be"
Mississippi Baptist Children's Village challenged us with a new challenge: instead of fundraising, they wanted to raise people. The goal was to inspire individuals to consider becoming house parents, one of the most difficult (but rewarding!) roles in their organization.
Alabama Power | Workforce
Working alongside Alabama Power and the Alabama Department of Rehabilitation Services, we highlighted the impact of helping individuals with disabilities find meaningful employment and long-term career opportunities.
French Camp Academy
French Camp Academy faces a challenge shared by many long-standing nonprofits: they do so much that it is almost impossible to explain everything they are. A school. A children's home. A town. A church. A community of people committed to helping children discover their future. Our challenge was finding a way to communicate the full spirit of French Camp in a single story.
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Samford University | “Doors”
Each year, Samford University welcomes a new class of students beginning their college journey. We help that transition by creating a piece that introduced campus life without leaving behind the excitement and possibility of what comes next.
Zion Goins | No Sad Songs!
We partnered with Zion Goins to create a trio piece of music videos for his debut release "No Sad Songs!". We wanted to create something special for the release of his first album that visually captured the heart of each song.
Yale Law School | Tsai Leadership Program
Looking to launch a revolutionary new program in leadership and law, agency 160over90 partnered with Yale Law to create a cutting edge, compelling piece asking the question: “Are You Up to the Challenge?” It’s a call to the high-achievers and big dreamers who are built for a top-notch environment like the Tsai Leadership Program.
Wildsparq
Wildsparq is an industry leader in developing, well… leaders. We worked with them to create a social campaign that highlights the timeless need behind their vision.
Samford Online | What If
We worked with Samford University to create a piece advertising their online programs that allow students to learn anywhere. The challenge was to showcase the varied types of students who utilize this program, so we followed three unique storylines highlighting unique, real-life student scenarios.
