Crossgates Family Fitness wanted to communicate that there is more to their facility that gym equipment…Their mission is to create a place where families can pursue health and build relationships as they belonging together.
The challenge was showcasing the full scope of the facility, from fitness equipment and weight training to swimming, events, and community spaces, while communicating the heart behind the organization.
A traditional gym tour can easily become a list of amenities, but we wanted to show that Crossgates is a place where you can build more than muscle. To bring that vision to life, we created an engaging walkthrough experience led by a dynamic host who guides viewers through every corner of the facility. Along the way we see workouts, swimming, birthday parties and conversations with friends, highlighting the many ways Crossgates serves as a gathering place for the entire family.
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