Nelson Brothers

Three states. Seven locations. Fifteen videos. Hundreds of photographs. This campaign for Nelson Brothers was a true partnership.

The goal of this campaign was to tell the complete Nelson Brothers story. Not just what they do, but who they are.

Our team traveled across three states and seven locations to document the employees, facilities, and craftsmanship behind the company’s operations. We captured the full lifecycle of their work, from the creation of their products to their use in the field.

The centerpiece of the campaign was the Brand Anthem, a cinematic piece designed to communicate the company’s expertise and culture. Alongside the anthem, we created the “Life with Nelson” series, a collection of ten employee spotlights featuring team members across different roles in the company.

These stories were designed to strengthen internal culture, support recruitment efforts, and give future employees an authentic look into life at Nelson Brothers. The campaign expanded beyond traditional video content through a comprehensive photography library and even virtual reality experiences that allowed audiences to explore Nelson Brothers facilities in a new way.

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Loss for Words, Samford University film still
Loss for Words, Samford University film still
Loss for Words, Samford University film still
Loss for Words, Samford University film still
Loss for Words, Samford University film still
Loss for Words, Samford University film still
Loss for Words, Samford University film still
Loss for Words, Samford University film still
Loss for Words, Samford University film still
NELSON BROTHERS BTS 1
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NELSON BROTHERS BTS 3
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NELSON BROTHERS BTS 5

Behind the scenes

NELSON BROTHERS BTS 1
NELSON BROTHERS BTS 2
NELSON BROTHERS BTS 3
NELSON BROTHERS BTS 4
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The Results

A brand anthem film and a 10-part 'Life with Nelson' series that became their go-to recruiting and culture tools.

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