Each year, Samford University welcomes a new class of students beginning their college journey. We help that transition by creating a piece that introduced campus life without leaving behind the excitement and possibility of what comes next.
A college experience is filled with unknowns. Every new building, classroom, or conversation represents a door of possibility. So we built a free-standing doorway, and a creative concept around the idea that every door holds something unexpected. What students discover on the other side is often different from what they imagined, but that uncertainty is what makes the college experience exciting. Blending campus exploration with a playful and energetic visual style, this film functions as an invitation into the Samford experience.
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Behind the scenes
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Penske | Stories that Move Us
Penske challenged us to tell the human stories behind the businesses they serve every day. While logistics and transportation are often viewed through a technical lens, Penske wanted to highlight the dust-filled relationships and expertise drive their partnerships.
Created for a Purpose | 20th Anniversary Film
Created for a Purpose trusted us with a unique task: Filming a narrative short film in two days at an active elementary & middle school girl's summer camp.
Crossgates Family Fitness
Crossgates Family Fitness wanted to communicate that there is more to their facility that gym equipment…Their mission is to create a place where families can pursue health and build relationships as they belonging together.
Signarama 40th Anniversary Documentary
To celebrate 40 years of Signarama, we were asked to simply, “tell the story.” The challenge was finding the most meaningful story within an industry where the product itself can often be overlooked, so we leaned into that with a curiosity about how some people could be so passionate about signage.
Mississippi Baptist Children's Village | "To Be"
Mississippi Baptist Children's Village challenged us with a new challenge: instead of fundraising, they wanted to raise people. The goal was to inspire individuals to consider becoming house parents, one of the most difficult (but rewarding!) roles in their organization.
Alabama Power | Workforce
Working alongside Alabama Power and the Alabama Department of Rehabilitation Services, we highlighted the impact of helping individuals with disabilities find meaningful employment and long-term career opportunities.
French Camp Academy
French Camp Academy faces a challenge shared by many long-standing nonprofits: they do so much that it is almost impossible to explain everything they are. A school. A children's home. A town. A church. A community of people committed to helping children discover their future. Our challenge was finding a way to communicate the full spirit of French Camp in a single story.
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Zion Goins | No Sad Songs!
We partnered with Zion Goins to create a trio piece of music videos for his debut release "No Sad Songs!". We wanted to create something special for the release of his first album that visually captured the heart of each song.
Yale Law School | Tsai Leadership Program
Looking to launch a revolutionary new program in leadership and law, agency 160over90 partnered with Yale Law to create a cutting edge, compelling piece asking the question: “Are You Up to the Challenge?” It’s a call to the high-achievers and big dreamers who are built for a top-notch environment like the Tsai Leadership Program.
Wildsparq
Wildsparq is an industry leader in developing, well… leaders. We worked with them to create a social campaign that highlights the timeless need behind their vision.
Samford Online | What If
We worked with Samford University to create a piece advertising their online programs that allow students to learn anywhere. The challenge was to showcase the varied types of students who utilize this program, so we followed three unique storylines highlighting unique, real-life student scenarios.
Wears Valley Ranch
Wears Valley Ranch invited us to help communicate all that they’re doing to help families. After a quick tour of their facilities, we were left with one feeling: “I wish I grew up here!
